Idiomatic wine labels
Browsing the wine section at my local supermarket, I suddenly stopped as I found it interesting to come across these bottles with French idioms on their labels. Varietals / Grape Varieties More about their meanings below, meantime the varietal names, Merlot, Sauvignon Blanc and Chardonnay are by now so well known to wine consumers that they need no further explanation. If it were a competition varietals would win among local consumers. In many establishments that's all that is offered. However, most of the wine in France is bottled with regional or estate names and may not immediately recommend themselves to those who select their wine according to grape variety - Chablis, for example is a Chardonnay. We're getting there but it may take a while longer until outlets and the wine consuming public develop greater confidence with LaBel(le)France And that's why these labels are such a good idea. They create a splash of fun with the language and...